The Priceless Ingredient

In the city of an ancient land there lived a Wise Man, and many people went to him for counsel which he gave freely to all, asking nothing in return.

There came to him a young man who had spent much but got little, and said, “Tell me Wise One, what shall I do to receive the most for that which I spend?”

The Wise one answered, “A thing that is bought or sold has no value unless it contains that which cannot be bought or sold. Look for the Priceless Ingredient. ”

“But what is the Priceless Ingredient? ” asked the young man.

Spoke then the Wise One. “My son the Priceless Ingredient of every product in the marketplace is the Honor and Integrity of him who makes it. Consider his name before you buy. ”


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